C. F. Hathaway Company

C. F. Hathaway Company was a private manufacturer of shirts for men and boys, located in Waterville, Maine. It was founded in 1837 and made uniform shirts for Union soldiers during the American Civil War. It is most famous for its "man with an eye patch" advertising campaign, which was created by Ogilvy & Mather in 1951.[1] The man who appeared in the ad was Baron George Wrangell, who was a Russian aristocrat with 20/20 vision,[2] but the advertisement's creator, David Ogilvy, was inspired by a picture of Lewis Douglas, who had lost an eye in a fishing accident.[3]

The company closed its Maine factory in 2002, making it the last major American shirt company to produce shirts in the United States.[4]

References

  1. ^ "The Rise and Fall of David Ogilvy". Bloomberg Businessweek. 2009-01-08. http://www.businessweek.com/magazine/content/09_03/b4116061957864.htm. Retrieved 2010-11-02. 
  2. ^ "Baron George Wrangell obituary". Time. 1969-06-20. http://www.time.com/time/magazine/article/0,9171,844888,00.html. Retrieved 2008-04-02. 
  3. ^ The "Hathaway man" reappeared in a 1993 sketch of Saturday Night Live, where he was played by Phil Hartman sans moustache. The Hathaway man works to get a discouraged hand model who lost part of a finger in a car accident back into modeling. "One Eyed Flattery". Time. 1952-06-23. http://www.time.com/time/magazine/article/0,9171,859832,00.html. Retrieved 2008-04-02. 
  4. ^ "Hathaway Closes Maine Factory, Last Major U.S. Shirt Plant". The New York Times. 2002-10-20. http://query.nytimes.com/gst/fullpage.html?res=9903E5D8113DF933A15753C1A9649C8B63&scp=1&sq=c.f.+hathaway+maine&st=nyt#. Retrieved 2008-04-02. 

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